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SociaTec Inc. Training

• SMO Training
  
  Certified Social Media Optimization
  Course Structure
  
  
• Module 1 - Social Media Optimization (SMO)
  
  Category - Social Media Marketing (SMM)
  - Introduction to Social Media
  - Advantages over other forms of Online Marketing
  - Social Media Strategy
  
  SMO - Facebook
  
  Latest trends
  Difference between Profiles, Places, Groups and Pages
  Social media and communications strategy
  Open Graph
  Frictionless sharing
  Facebook Connect (Like, Share, Comment)
  Facebook Pages (Creating, Managing, Retention)
  Pages (Dos & Donts)
  Facebook Apps
  Measuring and Monitoring
  Sponsored Stories
  Facebook Places and check-ins
  Facebook credits
  Facebook and ecommerce
  Advantages and challenges
  
  SMO - LinkedIn
  
  Introduction to LinkedIn
  Creating the right profile & settings
  Increasing reach and visibility
  Linkedin Groups
  Answers, events, messaging & testimonials
  Company Pages
  
  SMO - Twitter
  
  Introduction to Microblogging & Twitter
  Twitter Demographics
  Use for reputation, promotion, sales, conversing, listening, research
  Business examples: E-commerce, Support (listening and responding), PR, Image
  Who to follow
  Tweeting (Responding to others, RT, HashTags, Direct Messages)
  Tracking Code
  Ghost writers and the importance of disclosure
  Twitiquette
  Advertising – tweet for pay
  Twitter Lists
  Twitter Account Promotion
  Searching tweets and users
  Measuring Influence
  Tools
  
  SMO - YouTube
  
  Online video – content is king
  Viral films and brand
  Defining your goals, metrics and budgets
  Social sharing, comments and reviews
  Getting an audience
  Creating and managing an account
  Using Ads inside Videos
  Promoting Youtube Videos
  
  SMO - Google+
  
  Setting Social Objectives
  Social Strategies & Tactics for Google+
  +1s & Sharing
  Integration with your site
  Promoting a Brand on Google+
  Tools
  - URL Shortening Tools
  
  SMO - Online PR, News & Reputation Management
  
  Introduction to Online Press Releases
  Handling the Press - the golden rules
  Successful Marketing and PR Strategies
  Press releases that work
  Organising 1-2-1 press interviews
  Using pictures effectively
  Sourcing PR information
  Market research for PR use
  Introduction to Online Reputation Management
  Generating Buzz
  Five Stars at Customer Review Sites
  Tips for ensuring your happy customers spread the word
  Ensure your customers defend you from a bad review
  Responding to negative reviews
  Reducing negative reviews
  Blogging for Brand Control
  Social Networking Meets Reputation Management
  
  Module 2 - Blogging
  
  Blogs Creation
  Blogs Submission
  Blogs Promotion
  Blogs Weekly Postings
  Blogs Commenting
  
  Module 3 - Google Adsense
  
  Introduction to Google AdSense
  Google AdSense Program
  Google AdSense Approval Process
  Google AdSense Secrets
  How to Get Relevant AdSense Ads
  Google AdSense Ad Format Sizes
  High Paying sites on AdSense
  Making Money with Google AdSense
  Google AdSense Ad Colors
  Google AdSense Revenue Sharing
  Google AdSense Optimization Tips
  
  Module 4 - Affiliate Marketing
  
  Basics of eMarketing
  Understanding Affiliate Marketing
  Intelligent Keyword Research & Analysis
  Choosing Right Products: Clickbank, CJ
  Choose The Right Domains & Hosting Provider
  Banners / Promos / Discounts
  Building Affiliate Pages Using CMS
  Marketing Mix: SEO / PPC / SMM
  Email List, Autoresponders
  Campaign Measurement and Tracking
  

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