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Home > Services > Compliance Training


SociaTec Inc. Training

  • SMO Training

    Certified Social Media Optimization
    Course Structure

  • Module 1 - Social Media Optimization (SMO)

    Category - Social Media Marketing (SMM)
    - Introduction to Social Media
    - Advantages over other forms of Online Marketing
    - Social Media Strategy

    SMO - Facebook

    Latest trends
    Difference between Profiles, Places, Groups and Pages
    Social media and communications strategy
    Open Graph
    Frictionless sharing
    Facebook Connect (Like, Share, Comment)
    Facebook Pages (Creating, Managing, Retention)
    Pages (Dos & Donts)
    Facebook Apps
    Measuring and Monitoring
    Sponsored Stories
    Facebook Places and check-ins
    Facebook credits
    Facebook and ecommerce
    Advantages and challenges

    SMO - LinkedIn

    Introduction to LinkedIn
    Creating the right profile & settings
    Increasing reach and visibility
    Linkedin Groups
    Answers, events, messaging & testimonials
    Company Pages

    SMO - Twitter

    Introduction to Microblogging & Twitter
    Twitter Demographics
    Use for reputation, promotion, sales, conversing, listening, research
    Business examples: E-commerce, Support (listening and responding), PR, Image
    Who to follow
    Tweeting (Responding to others, RT, HashTags, Direct Messages)
    Tracking Code
    Ghost writers and the importance of disclosure
    Advertising tweet for pay
    Twitter Lists
    Twitter Account Promotion
    Searching tweets and users
    Measuring Influence

    SMO - YouTube

    Online video content is king
    Viral films and brand
    Defining your goals, metrics and budgets
    Social sharing, comments and reviews
    Getting an audience
    Creating and managing an account
    Using Ads inside Videos
    Promoting Youtube Videos

    SMO - Google+

    Setting Social Objectives
    Social Strategies & Tactics for Google+
    +1s & Sharing
    Integration with your site
    Promoting a Brand on Google+
    - URL Shortening Tools

    SMO - Online PR, News & Reputation Management

    Introduction to Online Press Releases
    Handling the Press - the golden rules
    Successful Marketing and PR Strategies
    Press releases that work
    Organising 1-2-1 press interviews
    Using pictures effectively
    Sourcing PR information
    Market research for PR use
    Introduction to Online Reputation Management
    Generating Buzz
    Five Stars at Customer Review Sites
    Tips for ensuring your happy customers spread the word
    Ensure your customers defend you from a bad review
    Responding to negative reviews
    Reducing negative reviews
    Blogging for Brand Control
    Social Networking Meets Reputation Management

    Module 2 - Blogging

    Blogs Creation
    Blogs Submission
    Blogs Promotion
    Blogs Weekly Postings
    Blogs Commenting

    Module 3 - Google Adsense

    Introduction to Google AdSense
    Google AdSense Program
    Google AdSense Approval Process
    Google AdSense Secrets
    How to Get Relevant AdSense Ads
    Google AdSense Ad Format Sizes
    High Paying sites on AdSense
    Making Money with Google AdSense
    Google AdSense Ad Colors
    Google AdSense Revenue Sharing
    Google AdSense Optimization Tips

    Module 4 - Affiliate Marketing

    Basics of eMarketing
    Understanding Affiliate Marketing
    Intelligent Keyword Research & Analysis
    Choosing Right Products: Clickbank, CJ
    Choose The Right Domains & Hosting Provider
    Banners / Promos / Discounts
    Building Affiliate Pages Using CMS
    Marketing Mix: SEO / PPC / SMM
    Email List, Autoresponders
    Campaign Measurement and Tracking


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